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Craig Federighi, senior vice president of Software Engineering at Apple talks about the features of the new iOS 7 during the keynote address of the Apple Worldwide Developers Conference Monday, June 10, 2013 in San Francisco. (AP Photo/Eric Risberg)

Apple revamps look of iPhone, iPad software (videos)

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AN FRANCISCO (AP) -- Apple is throwing out most of the real-world graphical cues from its iPhone and iPad software, like the casino-green "felt" of its Game Center app, in what it calls the biggest update since the iPhone's launch in 2007.

The new operating system, called iOS 7, strives for a clean, simple, translucent impression. Apple is redesigning all its applications and icons to conform to the new look, driven by long-time hardware design guru Jony Ive.

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