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Jay Reuss, a salesman with the Motor Sports of Willmar store on north Highway 71, discusses a Polaris line of snowmobiles during an interview Thursday at the store. Reuss says the business is diversified enough that it remains busy even when the temperature drops to the point outdoor enthusiasts even stay inside. Tribune photo by Ron Adams

Brutal cold keeps people off trails, but winter sports businesses active

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WILLMAR — Once the temperature heads south of 10 below, it seems even the most dedicated snowmobile enthusiast thinks twice about heading out on the trail. That doesn’t mean businesses that cater to winter sports are quiet this time of year, though.


At Motor Sports of Willmar, the business is diversified enough to stay busy most of the time, said salesman Jay Reuss.

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Linda Vanderwerf

I cover education issues for the West Central Tribune and have worked for the paper since 1995. I have worked in journalism since 1981.

Follow me on Twitter: @lindavanderwerf

(320) 214-4340