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Families, on average, expect to spend $978 this year on the prom according to a survey released by Visa Inc. That’s down 14 percent from last year. REUTERS/Lucy Nicholson

Brutal U.S. winter has chilling effect on prom spending plans

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NEW YORK — It is still too cold in most parts of the country to be thinking about taffeta, which could be affecting how much teens and their parents plan on spending on the prom and when they do their shopping.

Families, on average, expect to spend $978 this year on the prom, the annual rite of passage for American high schoolers, which is basically just a big dance, according to a survey released today by Visa Inc. That’s down 14 percent from last year.

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