Get your big newspaper at midnight tonight at the West Central Tribune in Willmar, Minn.
WILLMAR -- Super shoppers eager to get the Black Friday advertising inserts in the Wednesday West Central Tribune can purchase a copy of the paper starting at midnight tonight.
Again this year, the Tribune is having a 30-minute "hot off the press" event from midnight to 12:30 a.m. tonight at its plant at 2208 Trott Ave. S.W., giving customers a chance to be among the first to buy a copy of the paper.
Mark Herman, Tribune circulation manager expects a line of eager shoppers just waiting for those shopping ads.
"It's fun to see the excitement of the people getting the paper 'hot off the press,'" he said.
When the 30 minutes are over, the next opportunity to get the edition is in stores and vending machines as they are stocked with the copies of paper.
The press will start an hour early to print the extra 4,000 copies to meet customer demand.
The newspapers available Wednesday are expected to weigh about two pounds apiece. Because of their size, single copies are being sold for $1.50 that day, the same price as the Tribune's weekend edition.
The growing number of advertising inserts in the pre-Thanksgiving edition shows retailers are confident that consumers are coming out to shop and buy this holiday season, the publisher says.
"The retailers are excited going into the season," Steve Ammermann, newspaper publisher, said. 'They have positive expectations this year."