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JC Penney looks to old CEO to secure its future

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NEW YORK (AP) -- J.C. Penney is hoping its former CEO can revive the retailer after a risky turnaround strategy backfired and led to massive losses and steep sales declines.

By ANNE D'INNOCENZIO

AP Retail Writer

NEW YORK (AP) -- J.C. Penney is hoping its former CEO can revive the retailer after a risky turnaround strategy backfired and led to massive losses and steep sales declines.

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