Just call it 'the Y' as YMCA unveils new logo and revitalized brand
WILLMAR -- So you've always called it "the Y," even though you know the correct, official name is "YMCA."
You're now doing it right. The YMCA organization of the United States has undergone a major makeover of its brand, emerging with a new and shortened name, a colorful new logo and a heightened emphasis on the Y's role in community health and well-being.
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