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Josh Dupre, left, of Raymond and Don Burke of Willmar bike together Friday on the YMCA's exercise equipment. Tribune photo by Ron Adams

Just call it 'the Y' as YMCA unveils new logo and revitalized brand

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WILLMAR -- So you've always called it "the Y," even though you know the correct, official name is "YMCA."

You're now doing it right. The YMCA organization of the United States has undergone a major makeover of its brand, emerging with a new and shortened name, a colorful new logo and a heightened emphasis on the Y's role in community health and well-being.

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Anne Polta

Anne Polta covers health care, business/economic development and general assignment. Her HealthBeat blog can be found at http://healthbeat.areavoices.com. Follow her on Twitter at @AnnePolta.

(320) 235-1150
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