'Los Suns' show the way, but will other teams follow?
By Jim Litke, AP Columnist
Why stop with "Los Suns?"
For all the marketing schemes pro sports leagues have tried to woo Latinos in recent years, none probably resonated more powerfully with the target audience than the Phoenix Suns' decision to wear their "Los Suns" jerseys for Game 2 of their NBA playoff series against San Antonio earlier this week.
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