National Pork Board tosses 'Other White Meat' slogan
DES MOINES, Iowa (AP) -- "The Other White Meat" has another slogan.
The National Pork Board on Friday replaced the decades-old ad campaign with a new message: "Pork: Be Inspired."
Board officials said after nearly 25 years, it was time to move on from the old message that compared pork to chicken and instead try to increase sales by focusing on the estimated 82 million Americans who already eat pork.
Are you a newspaper subscriber but you don't have a Digital Access account yet? https://secure.forumcomm.com/?publisher_ID=40&event=subscriber/lookup.
You will need your subscription account number and phone number. Not sure if you have an account? Email us at firstname.lastname@example.org and we can help you.