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A customer shops for meat Thursday at a local Dahl's grocery store in Des Moines, Iowa. The National Pork Board is replacing the decades-old ad campaign "The Other White Meat" with a new message: "Pork: Be Inspired." (AP Photo/Charlie Neibergall)

National Pork Board tosses 'Other White Meat' slogan


DES MOINES, Iowa (AP) -- "The Other White Meat" has another slogan.

The National Pork Board on Friday replaced the decades-old ad campaign with a new message: "Pork: Be Inspired."

Board officials said after nearly 25 years, it was time to move on from the old message that compared pork to chicken and instead try to increase sales by focusing on the estimated 82 million Americans who already eat pork.

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