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New logo will unify Kandiyohi County image

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news Willmar, 56201

Willmar Minnesota 2208 Trott Ave. SW / P.O. Box 839 56201

WILLMAR –– An updated look to Kandiyohi County’s “Where the Lakes Begin” logo was approved Tuesday by the Kandiyohi County Board of Commissioners.

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The image will become the official logo of the county, said County Administrator Larry Kleindl.

County staff had been tweaking the artwork on the image for the last five months and had employees vote on the choices.

The top pick is similar to the current image, which features a sailboat, sun and trees.

The new logo has a lake, fishing boat and recreation trail lined with trees.

Kleindl said county departments have been using a hodge-podge of logos on letterhead and vehicles.

Some departments used a photo of the statue of Chief Kandiyohi as their logo, some used the sailboat logo and some designed their own department logo.

The new logo will be gradually phased in to allow departments to use up their existing letterheads.

Just like any business, Kleindl said it’s important to have a unified marketing “brand” to identify the county.

Once it’s fully implemented, the logo will be “consistent across the county,” he said.

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