NEW LONDON -- Local musician and New London-Spicer band director Brian Pearson is awaiting the final results of a Taco Bell jingle contest, sponsored by Fox 9 News in the Twin Cities.
Pearson is one of the top 5 entries in the contest. The winner will be announced at 11 a.m. on Saturday, Sept. 1, at the KTWIN booth at the Minnesota State Fair.
As part of the contest, Pearson wrote and recorded a jingle for the new Doritos Locos Tacos at Taco Bell. Judges initially chose the top 50 submissions, and the public narrowed the field each week. Final results are being kept secret. The winner of the contest will receive $10,000 and a year's supply of Taco Bell tacos.
Pearson's 30-second jingle, "Doritos Locos Tacos," features a strong drum beat, five guitar parts and the lyrics "Taco Bell. Doritos. Nacho cheese. So crunchy."