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Gina Lieser, right, uses a computer to go over clothing options with Ruth Schaeffer, a customer at the Rugged Sun, the new men’s clothing store Lieser owns with Stacey Roberts. The store operates from the same building as the Happy Sol, the women’s boutique they run from the same building.

New London’s The Rugged Sun offers unique activewear for men

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NEW LONDON — Men looking for unique activewear could visit The Rugged Sun, which opened recently at 25 Main St. N., in downtown New London.

Rugged Sun owners Stacey Roberts and Gina Lieser also own The Happy Sol, a women’s clothing and gift boutique, which they opened here in August 2011.

A few months after opening The Happy Sol, male customers asked about clothing options for them.

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Dan Burdett
Dan Burdett is the community content coordinator at the West Central Tribune. He has 13 years experience in print media, to include four years enlisted service in the United States Air Force. He has been an employee of Forum Communications since 2005, joining the company after spending two years as the managing editor of the Redwood Gazette and Livewire in Redwood Falls. Prior to his current position, Dan was the presentation editor at the Tribune.
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