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Penney's again says sales trends are improving

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NEW YORK (Reuters) - J.C. Penney Co. Inc. told investors for the third time in less than five weeks that sales trends are improving and reaffirmed its forecast calling for positive comparable-store sales results coming out of the third quarter.

The comments by Penney CEO Myron Ullman at a conference on Monday boosted the department store chain's shares by 6 percent.

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