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Not unlike a display seen at any home furnishings store, this hospital bed and lift chair are shown in an environmental setting in newly revamped display areas at Rice Home Medical in Willmar. (Tribune photo by Ron Adams)

Rebranding, renovation gives Rice Home Medical a whole new look

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WILLMAR — You can still find canes, hospital beds and mobility scooters at the newly rebranded Rice Home Medical.

But you can also find fashionable diabetic shoes, self-pampering items such as hand massagers, and a women’s boutique featuring swimwear, activewear and lingerie.

The Willmar store recently completed a major renovation project that does away with the institutional image of the home medical equipment business, replacing it with an inviting, retail-oriented vibe.

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Anne Polta

Anne Polta covers health care, business/economic development and general assignment. Her HealthBeat blog can be found at http://healthbeat.areavoices.com. Follow her on Twitter at @AnnePolta.

(320) 235-1150
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