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Super Bowl ad prices fall; still cost millions

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The economic slump has prices for Super Bowl commercial time falling for only the second time in its history, but it is still the most expensive on television.

TNS Media Intelligence said Monday that 30-second commercials during next month's Super Bowl on CBS are selling for between $2.5 million and $2.8 million. That's a drop from last year, when ads averaged $3 million on NBC.

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