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West Central Tribune distribution staff members are surrounded by piles of advertisements to be inserted into the paper. Wednesday's edition will weigh more than two pounds thanks to the numerous ads for holiday shopping.The process of creating the Wednesday edition started the first week in November with the pre-packaging of bundles of advertising inserts. Altogether, three bundles must be pre-packaged before they can be inserted into the Wednesday edition as it rolls off the press. Tribune photo by Ron...

Tribune's Wednesday edition is largest of the year

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WILLMAR -- The Wednesday edition of the West Central Tribune will be landing on readers' doorsteps with a heftier thump than usual.

Retailer advertising, coupons and inserts for Black Friday make the day before Thanksgiving "by far the largest paper of the year," said Mark Herman, circulation manager for the West Central Tribune.

Not only is it the largest paper, it's also one of the best-selling editions of the year among readers clamoring for the sale ads and coupons.

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Anne Polta

Anne Polta covers health care, business/economic development and general assignment. Her HealthBeat blog can be found at http://healthbeat.areavoices.com. Follow her on Twitter at @AnnePolta.

(320) 235-1150
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