We're digging deep in the vaults this week, going all the way back to 1999 to look at movies with viral buzz.
These are films that cultivated a mystique about them, an urgent, must-see aura, based on unorthodox marketing methods. Maybe it's a creepy website. Maybe it's a few delicious details trickled out to a specific fan base. Maybe social media propels the buzz. Or maybe just a great title gets people talking.
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