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Wis. company's longer T-shirts keep bare assets covered

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news Willmar, 56201
West Central Tribune
(320) 235-6769 customer support
Willmar Minnesota 2208 Trott Ave. SW / P.O. Box 839 56201

MILWAUKEE - Tired of crouching plumbers showing you a side of themselves you'd rather not see? A Wisconsin apparel company says it's here to help.

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In an effort to protect men from being the butt of fashion jokes, Belleville-based Duluth Trading Co. has been selling T-shirts that are three inches longer than standard shirts. The so-called ``Longtail T' is meant to give guys a little extra coverage in the back.

The idea seems to have caught on. Duluth Trading says it's on pace to sell its millionth Longtail T this month.

And to show that it means no offense, the company is offering all plumbers a free Longtail T-shirt on April 25.

Belleville is in southwest Wisconsin, about 20 miles south of Madison.

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