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New London, Minn., musician hopes to win statewide jingle contest

NEW LONDON -- Local musician and New London-Spicer band director Brian Pearson has advanced to the final round of a Taco Bell jingle contest, sponsored by Fox 9 News in the Twin Cities.

As part of the contest, Pearson wrote and recorded a jingle for the new Doritos Locos Tacos at Taco Bell. Judges initially chose the top 50 submissions, and the public has now narrowed the field to the top 5.

This week, the public's votes will decide the winner of the contest. Voting ends Sunday, and the winner will be announced the week of Aug. 20 at the Minnesota State Fair. The winner of the contest will receive $10,000 and a year's supply of Taco Bell tacos.

Pearson's 30-second jingle, "Doritos Locos Tacos," features a strong drum beat, five guitar parts and the lyrics "Taco Bell. Doritos. Nacho cheese. So crunchy."

To vote for Pearson's jingle, visit and click on the ad that says "Doritos Locos Tacos song contest." Pearson's jingle is the second one down. Voting is limited to one per day.