LOS ANGELES - MTV is reviving the reality franchise "Fear Factor" for a new generation.
The Viacom cabler has ordered 10 new episodes of the series from Endemol Shine North America. Rap star Ludacris is set to host and exec produce. The series that challenges teams of contestants to face extreme physical and mental trials is expected to bow May 30.
The move is consistent with the plan outlined by Viacom brass to focus on high-profile unscripted programs on MTV rather scripted series. Ludacris, aka Chris Bridges, adds a music-related element that MTV is also aiming for in its original series. The hosting gig on "Fear Factor" is part of a larger pact that Ludacris has set with MTV.
Based on a Dutch format, "Fear Factor" was an unscripted hit for NBC from 2001 to 2006. It was often bashed by critics as an example of reality TV's gross-out extremes. NBC revived the title as a series of specials in 2011.
Joe Rogan hosted the original NBC series.
The return of "Fear Factor" is also in keeping with the trend of reality TV revivals that has swept across cable.
Bridges was repped in the deal by attorney Darrell Miller of Fox Rothschild.