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Jennie-O launches online community

WILLMAR -- Hormel Foods-owned Jennie-O Turkey Store has launched a comprehensive wellness center online at

The new Web site is an online community that collects the latest news, healthy living blogs, expert opinions, easy nutritious recipes and videos on a variety of topics including weight loss, healthy eating, exercise and mental well-being.

The move offers another tool to Jennie-O brand customers who have an interest in health and wellness. Through branding and healthy recipes containing turkey products, Jennie-O Turkey Store hopes that the site will introduce new health-conscious consumers to the brand and increase the loyalty of current consumers.

A member e-newsletter will announce monthly promotional offers, seasonal recipes and new health and wellness content to keep users coming back for more.

To encourage sign-ups as well as product trial, Jennie-O Turkey Store will provide a rebate for the purchase price of one product (up to $5) for the first 25,000 registered users. Additionally, users who help share the news of the site via Twitter are eligible for a chance to win a prize package which includes coupons for a year-long supply of Jennie-O Turkey Store product and a one-year gym membership, valued at $1,250.

Details can be found at