Editorial: Chrysler ad was promoting America
Critics of Chrysler's "Halftime in America" commercial during the Super Bowl Sunday need to grow up a little bit, cut the partisan baloney and chill out.
Chrysler successfully utilized the renowned Clint Eastwood to narrate a classic 2-minute commercial intended to praise and challenge America to pull together and solve our problems.
"It's halftime in America, too," Eastwood said in his classic gravelly voice.
"Seems that we've lost our heart at times. The fog, the division, the discord and blame made it hard to see what lies ahead. But after those trials, we all rallied around what was right and acted as one. Because that's what we do. We find a way through tough times, and if we can't find a way, then we'll make one," the actor- director said.
"All that matters now is what's ahead. How do we come from behind? How do we come together? And how do we win? Detroit's showing us it can be done. And what's true about them is true about all of us. This country can't be knocked out with one punch. We get right back up again, and when we do the world's going toe hear the roar of our engines," he said.
The ad notes that Chrysler "is doing our part to move America forward. To help win this country's second half for all of us."
The message was apparently lost on the commercial critics, such as Republican strategist Karl Rove, who apparently believe that only the complete failure of the auto industry was a best solution.
The criticism of Eastwood, the commercial's narrator, is ironic as he a fiscal conservative with a libertarian slant. Eastwood, who backed John McCain in 2008, had also previously publicly criticized the auto bailout.
The Chrysler commercial reflected the same American optimism reflected in the classic 1984 Ronald Reagan commercial "Morning in America."
One wonders when being pro-Detroit and pro-auto industry became un-American in the United States. The reality is that the auto industry is a major economic factor in the American economy. It is good to see an auto industry rebirth in recent years after the near collapse of 2009.
The commercial was simply "a message about job growth and the spirit of America," said Eastwood. We agree.
Kudos to Chrysler and Eastwood for reminding each of us to remember our responsibility called "the spirit of America."