Jennie-O launches 'Queen of Protein' turkey marketing campaign
A new advertising campaign has been launched by Jennie-O to showcase the versatility of turkey.
WILLMAR — A new “Queen of Protein” campaign has been launched for the Jennie-O brand.
The campaign to showcase the versatility of the “protein that reigns supreme — turkey” is meant to encourage home cooks to use turkey for everything from grilling to appetizers to meal prepping and more, according to a news release from the Willmar-based company.
Throughout the campaign, Jennie-O-branded turkey rules the "Queendom of Protein" where turkey is the elite protein.
"This campaign represents our brand today in a fun and meaningful way," said Nicole Behne, vice president of marketing at Jennie-O Turkey Store. "As a trusted provider of quality turkey and a source of expertise for many years, we help consumers elevate their meals, but we also enjoy the moment, celebrating everyday meals and special occasions alike."
Additionally, the campaign launch comes with updated packaging and new recipes, like curried turkey tacos and southwestern sliders. For recipes, go to JennieO.com/Live-Well .