Jennie-O launches 'Queen of Protein' turkey marketing campaign

A new advertising campaign has been launched by Jennie-O to showcase the versatility of turkey.

Still photo of Jennie-O-branded turkey marketing campaign using "queen of protein" theme.
In the "Queendom of Protein" there are lots of delicious recipes using Jennie-O turkey, including the southwestern turkey sliders the "Queen of Protein" enjoys in this contributed photo from the new "Queen of Protein" marketing campaign announced Aug. 31, 2022, by the Willmar-based company.
Contributed / Jennie-O Turkey Store
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WILLMAR — A new “Queen of Protein” campaign has been launched for the Jennie-O brand.

The campaign to showcase the versatility of the “protein that reigns supreme — turkey” is meant to encourage home cooks to use turkey for everything from grilling to appetizers to meal prepping and more, according to a news release from the Willmar-based company.

Throughout the campaign, Jennie-O-branded turkey rules the "Queendom of Protein" where turkey is the elite protein.

Jennie-O turkey updated logo.2022.jpg
Known for its bright green awning evoking the nostalgia of a local farmer stand and the round logo with a touch of yellow, Jennie-O's distinct name comes from the founders' daughter Jennifer.
Hand-out / Jennie-O Turkey Store

"This campaign represents our brand today in a fun and meaningful way," said Nicole Behne, vice president of marketing at Jennie-O Turkey Store. "As a trusted provider of quality turkey and a source of expertise for many years, we help consumers elevate their meals, but we also enjoy the moment, celebrating everyday meals and special occasions alike."

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Additionally, the campaign launch comes with updated packaging and new recipes, like curried turkey tacos and southwestern sliders. For recipes, go to .


For more information about Jennie-O turkey products, including recipes, nutritional information and where to buy, visit or follow the brand on social media at,,, and

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