ADVERTISEMENT

ADVERTISEMENT

Kandiyohi County is the star of a new video produced by EDC

The Kandiyohi County and City of Willmar Economic Development Commission created a workforce recruitment tool that will be available for all businesses to use. The video focuses on the quality of life Kandiyohi County has to offer new families.

022120.N.WCT.KandiCoVideo.jpg
A new video commissioned by the Kandiyohi County and City of Willmar Economic Development Commission will be available for businesses to use as a workforce recruitment tool. Submitted art/ West Central Tribune
We are part of The Trust Project.

WILLMAR — If a picture is worth a thousand words, then a four-minute video should say quite a lot. That is what the Kandiyohi County and City of Willmar Economic Development Commission is hoping as it releases a new video that focuses on the quality of life within the county.

"We wanted something fun," said Connie Schmoll, EDC business development manager, "that states Minnesota is a great place to live and Kandiyohi County is a great place in Minnesota."

The completed video — and a shorter, 30-second teaser — will be free for businesses and organizations to use as a recruitment tool to bring new employees to the area.

"It is a gift for them," Schmoll said.

ADVERTISEMENT

The idea to create a video came from the business retention and expansion surveys the EDC conducts occasionally. The surveys ask how the businesses are doing and how the city, county and EDC could help them.

"One of the biggest issues is workforce: We need the workforce," Schmoll said.

Tools to help recruit that workforce and promote the county were atop the list of things business owners said they needed. The EDC's Business Retention and Expansion Committee set to work on commissioning such a video.

"They did a lot of the footwork on what the video should be like," Schmoll said.

Producing a video to sell your business or community to potential workers is a newer trend in economic development. Not only does it take advantage of technology, but it also speaks to millennials.

The EDC's video subject, quality of life in Kandiyohi County, offers information to those younger workers who are interested in more than just how much they'll make at a new job. According to a news story from Business2Community , millennials want experiences in life and flexibility when it comes to work.

"That is becoming more important," Schmoll said.

ADVERTISEMENT

Kandiyohi County has already created several videos, focusing on topics including health care and education in the county. Those videos can be found at the bottom of the county's website .

"It is easier now, to communicate with videos," Schmoll said. "Everybody is in the digital world now. It is easier to pass it along."

The EDC hired Torry Norling of GACX Media to create the video, with help from the Business Retention and Expansion and Marketing committees along with the EDC Operations and Joint Powers Boards. Over six months, Norling attended a variety of community events and traveled throughout the county, gathering clips that illustrated all Kandiyohi County has to offer, from its cities to the great outdoors.

"It was important to show what we can do," Schmoll said. "Diversity was very important to us."

The actual work of putting together a video that pleased everyone was a bit more involved than Schmoll had initially believed it would be.

"People have such different opinions," she said.

The video could be updated as time passes. Schmoll said they want to add more winter clips to it, since Kandiyohi County has a lot to offer no matter the season.

"I think we'll keep enhancing it," Schmoll said. "You need to keep things fresh."

ADVERTISEMENT

Despite how much work it took to put it together, the finished product is something all the committees and boards have approved and enjoy. The EDC wants the video to be an invitation to people to come to Kandiyohi County and perhaps stay, to be part of the community.

"It is so vibrant and active," Schmoll said.

Shelby Lindrud is a reporter with the West Central Tribune of Willmar. Her focus areas are arts and entertainment, agriculture, features writing and the Kandiyohi County Board.

She can be reached via email slindrud@wctrib.com or direct 320-214-4373.


What to read next
Cases of fraud or alleged fraud have caused uncertainty and mistrust among some consumers in an industry that relies largely on the honesty of producers, processors and packagers to maintain the integrity of the industry.
Gary Tharaldson, North Dakota’s successful hotel developer and owner of Tharaldson Ethanol in Casselton, North Dakota, describes how his company will move forward after the death of chief operating officer Ryan Thorpe. Tharaldson urges people to check in on others but said there was no warning at work that would have predicted the tragedy of Thorpe's death by suicide.
Lida Farm grows for Community Support Agriculture customers, farmers markets and food stands, with a little going to a local food co-op. Since 2004, the west central Minnesota farm has changed how it operates to keep up with the times and what they can handle.
Availability of labor is becoming tighter and more competitive. Officials of the Farmers Cooperative Elevator at Rosholt, South Dakota, describe how in the spring of 2022 they offered $30 an hour for truck “tender” drivers, moving fertilizer and inputs to farms, but got no applicants. They were grateful for local trucking firms stepping up during the vital period, but understandably at a higher cost for the farmer-owned company.