Linda Mathiasen to lead Granite Falls EDA
With experience in public relations and marketing, Linda Mathiasen is looking forward to a new role as director of the Granite Falls Economic Development Authority.
GRANITE FALLS — For 15 years, Linda Mathiasen made it her business as a private consultant to help nonprofits, businesses and other organizations with everything from planning for their success to telling their stories to the public.
She’s now focused on making it all happen for a community. Mathiasen began serving as the director of the Granite Falls Economic Development Authority in June.
She’s confident that her work promoting development in the region and state as a marketing consultant will benefit her in this role. So too will her experience as a self-employed business owner.
“As a freelancer you’re hired for a specific project,” she said. “You need to jump in and deliver results.”
Mathiasen has owned LDMarketing for the past 15 years. She has been an advocate for housing in Willmar through her role on the Willmar Lakes Area Vision 2040 . She served two four-years terms on the Willmar School Board (2011-2018).
Prior to operating her own business, she served in corporate communications and has experience as a secondary education instructor. She holds a bachelor's degree in education from St. Cloud State University and a master’s certificate from the University of St. Thomas.
She said her new position is exactly the employment opportunity she has sought.
“I was looking for something that was dynamic and community-driven, and that was multifaceted,” she explained.
Having grown up in a small town, and having worked with organizations in the local counties, Mathiasen said she is very familiar with the opportunities and challenges ahead.
The pandemic has brought its own economic challenges, but it’s also the right time to start a position in economic development. It’s probably never been more important, she said.
She said Granite Falls is an attractive, picturesque community on the Minnesota River. Along with its natural amenities, the community of 2,900 people offers a vibrant downtown, a mix of industry, a post-secondary educational institution, and it is a county seat.
Mathiasen said she is getting to know the community and its goals.
“I want to become a trusted resource in Granite Falls and an ally for business retention and expansion,” she said of her role as EDA director. “I want to promote new development and a thriving community.”