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Veden Center offers free class to Latino entrepreneurs and businesses

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CROOKSTON — The Veden Center for Rural and Economic Development at the University of Minnesota Crookston is offering a free online class and technical assistance to Latino entrepreneurs and businesses through the Mano Amiga program.

The first online Mano Amiga educational program is set to begin Nov. 2. The cohort will include 10 people. It will provide an overview of business principles and will explore pathways toward starting a business or considering a career in business.

The program will also focus on business development. The cohort will run for six weeks with future cohorts planned.

To register for the Mano Amiga Educational program visit https://docs.google.com/forms/d/e/1FAIpQLScb-q-XnKcEtYN8-ha2EO5-JNLuUT_Be-5PT9_n0bpX1kb9uA/viewform .

The Mano Amiga program is made possible by a $100,000, one-year grant from the United States Department of Agriculture Rural Development agency. The Veden Center works to increase employment and entrepreneurship opportunities among the growing Latino community in greater Minnesota.

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Additionally, the Veden Center is offering the following no-cost technical assistance to Latino entrepreneurs and small businesses to help launch and grow their business:

  • Feasibility Analysis and Business Plan Development which includes analyzing the feasibility of a potential venture and creating a working business plan.
  • Computer, Software and Point of Sale Assistance including basic assistance with computer software programs and guidance in identifying and implementing accounting and point of sale software.
  • Digital Marketing including search engine optimization (i.e. coming up first on Google), website development and social media marketing.
  • Marketing Planning and Research which includes identifying target audiences/customers, researching competitors, developing an initial marketing strategy, and creating a long-term marketing plan.
  • Communication and Public Relations which includes translating materials from Spanish to English, and the initial creation of business and marketing materials such as flyers, brochures, etc.
Related Topics: MINNESOTA
Mark Wasson has been a public safety reporter with Post Bulletin since May 2022. Previously, he worked as a general assignment reporter in the southwest metro and as a public safety reporter in Willmar, Minn. Readers can reach Mark at mwasson@postbulletin.com.
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