"For the first time in the parade's history, we say hello to Jennie-O," said NBC anchor Hoda Kotb during the live television broadcast of the parade. "The iconic green and gold turkey company has everything home cooks need to make holiday and everyday dinners simply delicious."
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Rebe Rexha atop the Jennie-O float at the 94th Annual Macy's Thanksgiving Day Parade® on November 26, 2020 in New York City. The World-Famous Macy's Thanksgiving Day Parade® kicks off the holiday season for millions of television viewers watching safely at home. Photo by Eugene Gologursky/Getty Images for Macy's Inc.
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A peek at a detail of the Jennie-O Turkey Store float that will be in the Thanksgiving Day parade Thursday in New York. Photo courtesy of Jennie-O Turkey Store
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According to Macy's Thanksgiving Day Parade officials, the Jennie-O float used more glitter than any other float in the parade. Eugene Gologursky / Getty Images for Macy's Inc.
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Bebe Rexha atop the Jennie-O float at the 94th Annual Macy's Thanksgiving Day Parade® on November 26, 2020 in New York City. The World-Famous Macy's Thanksgiving Day Parade® kicks off the holiday season for millions of television viewers watching safely at home. Photo by Eugene Gologursky/Getty Images for Macy's Inc.
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The Jennie-O Turkey Store float included feathers, glitter, a crew of dancers and pop star Bebe Rexha, performing her song "Baby, I'm Jealous." Screenshot / Forum News Service
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The Jennie-O turkey float made its appearance around 9:30 a.m. Thursday in the annual Macy's Thanksgiving Day Parade. Screenshot / Forum News Service
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Bebe Rexha atop the Jennie-O float at the 94th Annual Macy's Thanksgiving Day Parade® on November 26, 2020 in New York City. The World-Famous Macy's Thanksgiving Day Parade® kicks off the holiday season for millions of television viewers watching safely at home. Photo by Eugene Gologursky/Getty Images for Macy's Inc.
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Jennie-O Turkey Store made its Macy's Thanksgiving Day Parade debut with a glittering gold turkey float. Popstar Bebe Rexha performed on the float in front of the department store chain's flagship store. The parade aired on NBC television and streamed online. Screenshot / Forum News Service
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Popstar Bebe Rexha performed on the Jennie-O float. Photo courtesy of Getty Images and Macy's / West Central Tribune
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A view of the Jennie-O float at the 94th Annual Macy's Thanksgiving Day Parade® on November 26, 2020 in New York City. The World-Famous Macy's Thanksgiving Day Parade® kicks off the holiday season for millions of television viewers watching safely at home. Photo by Eugene Gologursky/Getty Images for Macy's Inc.
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A screenshot of Jennie-O Turkey Store's parade among the floats leading the Macy's Thanksgiving Day Parade in New York City. West Central Tribune photo
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Bebe Rexha atop the Jennie-O float at the 94th Annual Macy's Thanksgiving Day Parade® on November 26, 2020 in New York City. The World-Famous Macy's Thanksgiving Day Parade® kicks off the holiday season for millions of television viewers watching safely at home. Photo by Eugene Gologursky/Getty Images for Macy's Inc.
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Jennie-O Turkey Store's Big Turkey Spectacular float had its Macy's Thanksgiving Day Parade debut Nov. 26 in New York City. Eugene Gologursky / Getty Images for Macy's Inc.
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A skyscraper towers over the golden Jennie-O Turkey Store float in New York City. Eugene Gologursky / Getty Images for Macy's Inc.
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The Jennie-O Turkey Store float was the first float in the parade, behind only Tom the Turkey, which has led off nearly every Macy's Thanksgiving Day Parade since 1973. Eugene Gologursky / Getty Images for Macy's Inc.
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A construction photo of the Jennie-O Turkey Store's Thanksgiving Day float shows feathers of a large turkey that will be taking center stage during the annual parade in New York City sponsored by Macy's. Photo courtesy of Jennie-O Turkey Store
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This sketch of the Jennie-O float for the Macy's Thanksgiving Day Parade is posted on macys.com. Courtesy of macys.com
