WILLMAR, Minn. - The West Central Tribune today relaunched its website www.wctrib.com with a new, cutting-edge design which focuses on the needs of the site's consumers and advertisers.

Users of the site will notice a fresher, more open look that will allow for, among other things, larger photos, related story links and more efficient navigation of the site. Ultimately, though, the new design is based on how consumers use the site and how advertisers want to capitalize on the site's popularity.

Armed with versatile smart phones, iPads and other portable, digital devices, readers are consuming information differently than newspapers audiences of the past. Today's readers are more mobile and they want immediate access to the information they desire on the device of their choice. The new design on www.wctrib.com focuses on that demand and uses the newest adaptive design technology so that no matter what device - be it a smartphone, tablet, laptop or home computer - a consumer is using, they will view the same website, which will intuitively adapat to the device being used.

The new design puts www.wctrib.com at the forefront of the digital media industry. Only a few other publishers across the country have moved to an adaptive website design, which fundamentally means the site is designed to automatically change the format of its layout, images and advertising based on the device the viewer is using.

Currently, www.wctrib.com receives as much as 21% of its daily traffic from mobile devices. And that percentage will only grow as retailers sold nearly 1 billion smartphones and tablet devices last year, and sales projections for the coming are anticipated to grow.

However, the newly relaunched site's innovation doesn't end with just the adaptive design. Consumers also should be excited about the fact that the new design allows for photos and other content to be displayed larger, preview navigation, related content links and related topics.

Wctrib.com's monthly average is 1.2 million impressions with 365,328 visits. Forum Communications Co. digital network's monthly average is 31.7 million impressions with 5.4 million visits.

The West Central Tribune and www.wctrib.com are both owned by Forum Communications Co., a multimedia information company based in Fargo, N.D. Forum Communications Co. owns dozens of newspapers, websites and television and radio stations in North Dakota, South Dakota, Minnesota and Wisconsin.

Readers are invited to forward feedback on the new Wctrib.com to:


For more information about advertising opportunities the West Central Tribune's newspaper, specialty publications, on www.wctrib.com or on the Forum Communications Co. digital network, please contact Ad Director Kevin Smith at 320-214-7317 or ksmith@wctrib.com.

For more information, in general, about the West Central Tribune or www.wctrib.com, please contact Publisher Steve Ammermann at 320-214-4307 or sammermann@wctrib.com or Editor Kelly Boldan at 320-214-4331 or kboldan@wctrib.com.