Willmar Municipal Utilities introduces new logo

The process to create a new logo for Willmar Municipal Utilities has taken several years, but it is being rolled out to customers this month.

WMU Logo NEW.jpg
Willmar Municipal Utilities will begin the process of rolling out its new logo in February 2023 with a flier going out in customers' bills.
Contributed / Willmar Municipal Utilities

WILLMAR — Willmar Municipal Utilities has a new logo that it will begin rolling out this month.

Willmar Municipal Utilities has been working to create the new logo for several years, according to Director of Administration Janell Johnson.

“We began the process of the logo several years ago, I think about 2018, and then it was tabled,” Johnson told the Municipal Utilities Commission in December when they approved the new logo. “With the shutdown of the power plant, we thought it would be a great time to rebrand. Last year, we worked extensively on the new logo.”

The $4.4 million demolition of the Willmar Power Plant is quickly proceeding, with the southern-facing wall of the building being removed Monday morning and the western-facing wall completely gone.
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The longer Willmar Municipal Utilities can keep the wind turbines spinning, the better the cost-to-benefit ratio will be in the long run.

During the next 12 months, Willmar Municipal Utilities will work to get everything relabeled with the new logo.

A flier that will be inserted with February’s billing statements to customers explains the new logo “as part of the utility’s ongoing evolution.”


It explains that Willmar Municipal Utilities has worked hard to update, simplify and streamline its services and a simplified logo better reflects the utility today.

“We are proud to be your locally owned provider of electricity and water in Willmar, MN. Our goal is to always provide safe, reliable and quality utility services at competitive rates for our customers,” the flier states.

“I think it will serve the utility very nicely,” Johnson said. “I think the timing is great with all the changes going on — with the power plant going down, with our wanting to move forward with our new building — rebranding ourselves and really beefing up our marketing, I think the timing is great.”

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Jennifer Kotila is a reporter for West Central Tribune of Willmar, Minnesota. She focuses on local government, specifically the City of Willmar, and business.

She can be reached via email at: or phone at 320-214-4339.
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