ST. PAUL -- Agriculture marketing expert Jane Eckert is a returning headliner to the Minnesota Grown winter event and this time she will help direct marketers navigate social networking sites.
Eckert's presentation on March 11 will focus on how to bring more customers to your Web site and how to convert those site visitors to more on-farm customers. She'll also offer ideas on how to successfully market ag products directly in the current economic climate.
Eckert is credited with developing her family's apple orchard into one the most popular tourism destinations in St. Louis, attracting more than 400,000 guests each year. She is the recipient of many agritourism and marketing awards and is a past president of the North American Farmers' Direct Marketing Association.
Her presentation is sponsored by Minnesota Grown and the Minnesota Nursery and Landscape Association.
The workshop is from 9:30 a.m. to 2:30 p.m. March 11 at the Minnesota Department of Agriculture in St. Paul. Registration is required, and deadline is March 4. Registration information is available on the "Upcoming Events" page of the Minnesota Nursery and Landscape Association Web site at www.mnla.biz or by calling 651-633-4987.
