Tribune Editorial: Saturday is good day to shop small and local


Black Friday has come and gone for another year. However, there is still time to #shopsmall for Small Business Saturday.

Small Business Saturday is a good day #shopsmall and #dinesmall to support your local small businesses in your community. These small businesses are the key to neighborhood strength and create vibrant, diverse communities.

First observed in 2010 and sponsored by American Express, Small Business Saturday has filled the gap between Black Friday and Cyber Monday, which feature big box retail and e-commerce stores.

Consumers can contribute to the discussion at #Small BusinessSaturday. You can also tweet at #shopsmall and #dinesmall to learn more.

Many small businesses are ready for consumers looking to shop small on Saturday. Many small businesses specialize in excellent customer service. They often extend their hours and provide promotions and specials.

There are many small businesses in Willmar, Kandiyohi County and the many communities of west central Minnesota.

These small businesses are often independently owned. The owners are proud of their businesses and take ownership in their communities.

These businesses are ready for the Shop Small crowd, often with creative displays, in-store discounts and other special incentives. The local businesses often offer a chance to find the unique gift that consumers will not find anywhere else.

Consumers are the critical part of the Shop Small experience. Many make a special effort to shop in their communities on Small Business Saturday.

According to a 2017 Small Business Saturday Consumer Insights survey, 82 percent of consumers plan to shop locally on Saturday.

Families and friends often travel together, making Saturday a special experience for both themselves and local small businesses.

So take time this Saturday to shop small and shop locally.

This editorial is the opinion of the West Central Tribune's Editorial Board of publisher Steve Ammermann and editor Kelly Boldan.